Performance Marketing Manager [100MAR]

Closing on: Jul 10, 2021

We are hiring for a reputed Tourism company

Job Description
As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC &
North America regions through digital marketing. This team is a key driver of growth for the client and is
responsible for acquiring customers and generating demand for our vast collection of experiences and
destinations. This is a key role for our overall company growth and profitability.
As Performance Marketing Manager, you will:

  1. Manage all paid user acquisition channels for APAC & North America. This includes:
  2. Responsible to deliver ROI & GBV targets for your regions and growing these each
    quarter
  3. Actively manage and grow SEM campaigns for new and existing categories & markets
  4. Identify opportunities to scale existing channels of user acquisiton including SEM, OLA
    and Facebook
  5. Develop new channels of user acquisition to drive new growth and diversify channel-mix
  6. Improve the efficiency of the team through process improvements, decision-making
    frameworks and automation
  7. Improve reporting and data analysis to uncover new opportunities or underperforming
    segments
  8. Coordinate with other teams such as product, data, operations & supply to participate in & lead
    company-wide growth projects by leveraging various levers like:
    o Identifying new market opportunities
    o Product enhancements
    o Pricing strategy
    o Competitive benchmarking
    o Building stronger engagement loops and cross-channel campaign strategie

What we’re looking for someone who is/has:
 4+ years of experience in managing SEM campaigns at scale
 2+ years of experience in managing a team
 Detail-oriented and analytical
 Strong learning curve
 Data-driven decision making
 Able to effectively organize, prioritize & manage their time
 Experience with Automations is a big plus

Job Category: Travel & Tourism
Job Type: Full Time
Job Location: Bangalore

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